COUP believes a good design is a bright, uplifting idea, relevant and surprising, translated into a clear visual message, sometimes closely related to language, applied in a consistent way and worked out to the smallest detail.
COUP is the (typo)graphic design practice of Peter van den Hoogen (1964).
He started as a cartoonist and illustrator for newspapers, magazines and advertising offices, then studied graphic design at the University of the Arts Utrecht (HKU) and became in 1994 one of the very first webdesigners in The Netherlands. In the following years he was responsible for many organisations' first websites including those of soccer club Ajax, de Bijenkorf, magazine Dutch and Volkswagen Nederland.
After his graduation in 1996, Peter worked as a new media art director, motion graphic designer, and from 1998 together with his wife Erica Terpstra under the name COUP as graphic designer, illustrator, art director, animator and creative consultant for cultural clients. COUP's work has been reviewed design books and magazines and exhibited in Museums including the Stedelijk Museum Amsterdam. It has been among the Best Book design prizes, Red Dot awards and nominations for the Art Director Club Nederland (ADCN) prizes and Rotterdam Design Prize.
Peter has teached dynamic typography at the Willem de Kooning academy and the HKU where he also teached typography. He was a guest teacher at the Sandberg Institute, and Gerrit Rietveld Academy and conducted seminars and workshops at the Academy of Architecture Amsterdam, HKU
and SUPSI in Lugano.
For a hobby Peter has been writing (in Dutch) unexpected stories about the role of automobiles in art and popular
culture (on his own blog Limozine and in the Dutch
newspaper de Volkskrant)
Design concept (2008)
COUP decided to emphasize the agreement (pact) between the organisation and the participating artists.
To achieve this, we derived size, paper and typography from official agreements, like contracts. The logo is based on seals, somewhere inbetween ink and wax.
It is used in all communication close to the organisation, like reports and invitations.
The people of P/////AKT can easily produce these items themselves because 'the contracts' are laserprinted in black and white on A4 and folded vertically, like notaries do.
Flyers, ads and publications focus on the character of specific shows, not on the organisation.
Most P////AKT publicity comes in A4, folded vertically or horizontally.
COPYRIGHT COUP 2015