The Principle Rules was an event about constructing and readability. The typography in the flyer and the brochure focused on readability as the result of a collapsing construction.
TagNienke Vijlbrief
— > Flyer for PAKT: All We Can Do Is What We Actually Doing Already.
The design of this flyer is put on top of the previous flyer design for P/////AKT (on the left corner you can still see it) in order to emphasize the ongoing flow of shows at P/////AKT.
— > Flyers for PAKT: Not making sense as something else.
By shifting frames and adjusting the title every edition, different possiblities of presentation and interpretation are linked to the exhibitions.