When the Anne Frank House asked COUP to make illustrated statistics about visitors and activities, COUP noticed that the logo of the Anne Frank House exactly looks like a pictogram of Gerd Arntz, famous for creating the statistics for Otto Neurath’s book “Modern man in the making” from the 1940’s.
Design concept: the logical choice was to revive this style and the idea arose, to make that man from 1940 look modern again. The new characters were drawn as tourists in a way as if it looks like they are all waiting in the famous queue for the Anne Frank House. The result was send on postcards to the organization’s worldwide audience.
More images will follow later