The Principle Rules was an event about constructing and readability. The typography in the flyer and the brochure focused on readability as the result of a collapsing construction.
The design of this flyer is put on top of the previous flyer design for P/////AKT (on the left corner you can still see it) in order to emphasize the ongoing flow of shows at P/////AKT.
In this exhibition three artists referred to applied visual language from the past. One of them, Thomas Raat, is known for copying visuals from penguin paperback covers.
By shifting frames and adjusting the title every edition, different possiblities of presentation and interpretation are linked to the exhibitions.
Pakt means an act or state of agreeing between parties regarding a course of action. The agreement in this case is between the gallery and the participating artists. To emphasize this, we derived size, paper and typography from official contracts
When time loses relevance, spiritual characters gain it.